Legal
Privacy Policy
Effective date: November 2, 2026
Optional analytics and advertising
Updated November 4, 2026. On swatteamofmichigan.com and jacksonhousekeeping.com, Google Analytics 4 measures public marketing-page visits, successful estimate and housekeeping callback requests, and clicks on call, text and booking controls when you allow analytics. A call/text click is an expression of interest, not confirmation that a call connected or a message was sent; a booking click is not a confirmed appointment. With separate advertising permission, the Vibe pixel measures visits and successfully delivered estimate and housekeeping callback requests and helps attribute them to streaming-TV and connected-TV advertising. Vibe may associate browser, device or household identifiers with ad exposure to measure campaigns and support advertising.
These providers receive technical information such as IP address, browser/device information, cookie identifiers, page addresses and event times. Vibe can also receive the referring page and a Google Analytics cookie identifier when one exists. We do not send account details, names, email addresses, review text, identity-verification information, form contents or payment details through these tags. The tags are limited to selected public marketing pages, with automatic form and enhanced interaction collection disabled. Public service, service-area, industry and blog pages are included. Only approved campaign labels and referral domains are retained in Google Analytics; form values, arbitrary query strings and full referring paths are excluded. Staff and authentication pages are excluded. Public provider profiles use a generic directory address in Google Analytics and are excluded from Vibe tags. With analytics permission, the most recently identified source is kept in this tab for up to 24 hours and included with your estimate or housekeeping callback request to help our office identify how you found us. Changing optional tracking choices does not affect delivery of your request.
Optional tags remain off until you opt in. Use Privacy choices to reject either category or withdraw permission. A Global Privacy Control signal disables Vibe advertising tracking. Advertising disclosures may be considered a “sale,” “sharing” or targeted advertising under applicable privacy laws; reject advertising to opt out in this browser. Signing in is not consent to tracking. Your tracking choice is separate from service requests and email or SMS marketing preferences.
Read our cookie notice and Do Not Sell or Share choices, Google’s privacy policy, how Google uses information from partner sites and Vibe’s privacy policy. Providers may process information in the United States and other countries. Contact matt@swatteamofmichigan.com for privacy requests.
Cleaning AI assistant
The optional cleaning assistant asks for your email address to help limit misuse. When you continue after the chat notice, you agree that your email and full conversation will be saved and emailed to Matt Castle for accuracy review and service follow-up. This is not an account registration or marketing signup. AI replies may be inaccurate and do not confirm a quote or appointment.
Chat text is processed through Vercel AI Gateway and an AI model provider to generate replies. Email delivery and conversation storage use our service providers. We do not include your supplied email in AI requests unless you type it into your conversation. Please avoid payment details, passwords, medical information and other sensitive information. A necessary, secure chat cookie lasts up to 24 hours. We use hashed network identifiers and usage counts to limit abuse; chat content is not sent to our analytics.
Conversations are sent for review when you finish or after inactivity. Delivered conversations are removed from the chat database after 30 days; pending delivery records are kept until delivered. Copies emailed to the office are handled under our service-record retention policy below. Contact matt@swatteamofmichigan.com for privacy questions or deletion requests.
Who we are: SWAT Team of Michigan, LLC (“SWAT,” “we,” “us,” “our”) — home services and the SWAT Network (Service Workers And Technicians).
How to reach us: Mason, MI 48854 matt@swatteamofmichigan.com • 517-787-2391
1) What we collect
We collect only what we need to serve you well:
Contact & service details: name, phone, email, service address, notes about requested work.
Scheduling & job records: appointment times, before/after photos, video clips, checklists, completion notes.
Payment info: handled by our PCI-compliant processors (e.g., Stripe). We don’t store full card numbers.
Communications: emails, texts, and calls (some calls/texts may be recorded or logged for quality, marketing, and disputes — see Section 7).
Website info: basic analytics, cookies, or pixels used to improve the site and measure marketing.
Subcontractor coordination: limited details shared only when a vetted partner is required for specialized work.
2) How we use your information
We use your information to:
Deliver services: schedule, dispatch, perform, and document your job.
Bill and collect: send invoices, process payments, handle bookkeeping.
Support & safety: quality assurance, training, resolving issues, and protecting our team.
Improve operations: marketing, planning routes, estimating, and service quality.
(Optional) Marketing: email/SMS reminders or offers — you can opt out anytime.
Maintain accurate service records: We may review recorded calls, messages, photos, videos, or service notes to verify authorizations, clarify instructions, document outcomes, or resolve disputes.
We do not sell personal information for money. Optional advertising disclosures may constitute sale, sharing or targeted advertising under applicable law. Use Privacy choices to reject advertising and opt out in this browser.
3) Who we share it with (and why)
We share only what’s necessary, and only with:
Service platforms / processors: scheduling CRM, payment processors, email/SMS tools, cloud storage, and accounting software.
Partner providers / subcontractors: when a specialized task requires a vetted pro; they get only what they need to do that job.
Legal / safety: if required by law, to prevent fraud, or to protect people and property.
Service partners must handle your information lawfully and keep it secure. Optional analytics and advertising providers process technical data as described in our tracking disclosure and their own privacy policies, when you permit the relevant tracking category.
4) Photos, Video, and Site Notes
We often take before/after photos or short video clips to document work quality, protect you and us, and train staff.
Default use: internal documentation, safety, quality assurance, and dispute resolution.
Marketing or portfolio use: we may use select, non-identifying photos or video clips (for example, showing a cleaned room or restored surface without displaying your address, name, or personal likeness) for advertising, web, or social-media purposes. We reserve the right to fair use.
Video recordings: may include brief walkthroughs or demonstrations of techniques. We do not conduct hidden surveillance and do not record private areas (e.g., bathrooms, bedrooms, or occupants) unless necessary to document requested work. Such recordings are handled securely and retained per our data-retention policy.
5) Cookies & Analytics
Essential storage supports requested features and security. Google Analytics 4 measures selected public-page visits after analytics consent. The Vibe pixel measures streaming-TV advertising and attribution after separate advertising consent. Optional tags remain off until you opt in. Use Privacy choices to reject either category or withdraw permission; Global Privacy Control keeps advertising off. Our cookie notice at /cookies explains identifiers, durations, provider links and Do Not Sell or Share choices. Blocking optional tracking does not prevent service requests.
6) Data Retention
Service / job records: typically 3–5 years (or longer if needed for warranties, disputes, insurance, or legal requirements).
Invoices and tax records: typically 7 years (standard accounting practice).
Recordings (calls / text logs / video): kept per our internal retention policy, then deleted or anonymized.
If you ask us to delete your data, we’ll do so unless we must keep certain records for law, tax, safety, or dispute resolution.
7) Recording & Message Consent
We may record or monitor calls, texts, and electronic communications for marketing, quality, training, safety, and dispute-resolution purposes. By communicating with us after notice, you consent where permitted by law.
Recordings may be reviewed internally to verify communications, document authorizations, defend against claims, or improve customer experience. We may also use brief, non-identifying excerpts (for example, technician interactions or testimonial statements captured with consent) in marketing or educational materials.
SMS: You can opt out of marketing texts anytime by replying STOP (reply HELP for help). Service or transactional texts (e.g., appointment confirmations) may still be sent as needed.
8) Security
We use reasonable administrative, technical, and physical safeguards such as encrypted transport (TLS), access controls, and role-based permissions. No method is 100% secure, but we work to protect your data and limit access to those who need it.
9) Your Choices & Rights
Access / Correct / Delete: Email matt@swatteamofmichigan.com to request a copy, correction, or deletion of your info.
Marketing opt-out: Unsubscribe links in emails; reply STOP to texts.
Media opt-out: You may request that we not use identifiable recordings or images of your property for marketing; we will honor such requests promptly.
State privacy rights: If you live in a U.S. state with specific privacy rights (e.g., access, deletion, portability, opt-out of “sale / sharing”), contact us and we’ll honor applicable laws.
We verify requests to protect your privacy and may keep limited data where required. If deletion is not required by law, we reserve the right to deny deletion requests.
10) Children
Our services and site are not directed to children under 13. We don’t knowingly collect children’s personal information, images or recordings.
11) Partner Providers & Third-Party Links
When we coordinate a specialized partner, they’re independent. We share only necessary job details. Our website may link to other sites — those have their own privacy practices.
12) Changes to This Policy
We may update this policy as our services or laws change. We’ll post a new “Effective date” at the top. Continued use does not by itself grant permission for optional analytics or advertising; those choices are made through Privacy choices.
13) Contact
Questions or requests about your data?
Email: matt@swatteamofmichigan.com • Phone: 517-787-2391 Mail: SWAT Team of Michigan, Mason, MI 48854
See also our Terms of Service. Questions? Call or text (517) 787-2391.
CallText(517) 787-2391On a phone, Call and Text open your calling or messaging app. On a computer, choose an app or browser option. You can also copy the number into an app of your choice.Get the app
SWAT Network in your pocket.
Request services, follow job updates, and manage your SWAT Network membership from your phone. Keep your home-service plans close at hand.
Explore https://swat.networkHow SWAT Network fits your home or business: explore home-care coordination, provider applications and house-manager opportunities.
Free to download. Service and membership charges may apply.
Prefer to call? Reach SWAT Team of Michigan at (517) 787-2391. Membership is not required to arrange services directly with our office.
CallText(517) 787-2391On a phone, Call and Text open your calling or messaging app. On a computer, choose an app or browser option. You can also copy the number into an app of your choice.